For Retailers, the ever increasing diversity and fragmentation of consumer demographics requires that they analyse customer data at a very detailed, granular-level. They need rigorous timely processes to respond to demand signals and segment customers in a way that's superior to their competition.
By properly aggregating and analyzing retail transactions, that would otherwise offer little insight into the business, data can be transformed into actionable information that can increase sales and profitability, provide competitive advantage and deepen customer and vendor loyalty.
The availability of sophisticated (transactional) data poses the challenge to find a way to effectively harness and leverage massive volumes of data. SQL Server 2005 provides a platform for enterprise-class performance and scalability for analytical number crunching of this nature. Even for writeback, Microsoft claim enhancements to data writeback include a ten-fold performance improvement. With the advent of X64 Servers, these solutions are now even more affordable.
To find out more, about our retail capability, please visit our retail solutions page.
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