– In Part 1, I discussed the rise of Microsoft’s OLAP market share and how this benefited us by educating the market on the benefits of business intelligence and what has become Business Performance Management.
– In Part 2 last week, I discussed our decision to embrace Analysis Services including our research findings and the enormous opportunity we saw for BPM applications on Analysis Services 2005.
– This week I will discuss our BPM vision and product roadmap and explain in some detail the CALUMO Microsoft Partnership where we’re embracing elements of their BI platform whilst applying our subject matter expertise to provide a more sophisticated and complete offering..
Let me start by saying that in our view Microsoft’s entry with PerformancePoint is an important validation of the BPM market as a whole.
For PerformancePoint, the immediate opportunity is to see how ProClarity has been combined with existing capability such as Business Scorecard Manager and other new capability to provide a framework for budgeting, forecasting, planning, and consolidation. In light of PerformancePoint and other developments, we will continue to embrace any new capability if we think there are components of the technology that make sense and add value for our customers. CALUMO is a certified member of the “Microsoft SQL Server Data Warehouse Alliance” and for a long time now we have leveraged elements of the Microsoft BI platform to deliver our BPM applications. We intend to continue to rely on this approach.
What differentiates our offering is that we continue to offer significant application logic over and above the Microsoft platform. As I mentioned in my previous post, the market understands BI and BPM because of Microsoft’s reach, but often needs or wants a more sophisticated solution than is available through vanilla Microsoft. The OLAP Report has just released its annual OLAP Market Shares showing Microsoft's share increase by nearly 4% from 2005 to 31.6% for 2006. Tellingly the report also states that “Microsoft Analysis Services is typically chosen by smaller organizations”. CALUMO extends the reach to medium and large organizations with more advanced capability than would otherwise be satisfied by a non-Microsoft solution such as Hyperion, Cognos, or Business Objects.
Partnership with Microsoft
In our view, Microsoft sees the value of working closely in partnerships that can add value to their stack. An example of this is their Office Business Applications (OBA) initiative. Microsoft wants Partners to develop applications that integrate closely with Microsoft Office to front-end business applications. These OBA’s are important to Microsoft because they provide a way to get Office entrenched in businesses. By the way, OBAs are for use with Office 2007 only. With our extended Calumo OBA we take the program even further with extensive integration with Internet Explorer, SQL Server 2005 and support for older versions of Excel.
Our technical partnership makes sense too. If you look at the BI/BPM landscape as a whole, it’s increasingly becoming a black and white choice between new technology solutions versus old technology solutions. CALUMO had a blank canvas technology wise and functionality wise. As a result, we don’t have any integration issues with multiple products or legacy code. Everything is .Net2.0 and SSAS. Technically therefore working closely with Microsoft is mutually beneficial. Originally it was only a question of an order of magnitude increase in performance between 2000 and 2005. Of late it’s been a best practice approach in database design and high-end business requirements.
Our value-add over PerformancePoint includes operational analytics, predictive analytics, and depth and breadth across our applications. To try and be more specific regarding depth and breadth across applications, some of our features available through both Excel & the Web include:
- Ad-hoc Browse (through Excel and or the Web)
- Slice to Excel
- Rich Excel client functionality
- Web Reports - functionally rich, dynamic, freeze frames
- Read Only or Write back (through Excel and or the Web)
- Bottom-Up (basic & advanced)
- Top-Down (basic & advanced)
- MDX Support
- Support for Stacked Dimensions
- Multiple Cubes within a single view
- Report/Batch Manager
- Text management
- Drill Down (Members)
- Drill Through (Transactions or Cubes)
- Advanced Member Search & Sort
- Save Data Views
- Save Member Subsets
- Support for Member Aliases
- Support for Grids, Charts, Gauges
- Data Filter - rankings, top/bottom n or %
- X64
Regarding our competitors, a significant differentiator is our ability to offer a complete BPM application on a single unified platform (no legacy code, no integration issues with multiple products). Our Excel Add-in is also very advanced including no less than 35 spreadsheet functions. We have given Excel a lot of thought and focus in development.
This brings us to where we are today where we continue to forge ahead with our vision and believe that the Microsoft BPM Applications gap remains a significant opportunity. We continue to diligently draw upon our previous 10 years subject matter expertise to build sophisticated BPM applications. While we are doing this, the number of Calumo customers continues to grow.