Valuing Business Intelligence Projects

April 4, 2011 11:43 am Warwick Leitch Leave a Comment

In this comic April Fools video, Bruno Aziza interviews L. Vaughan Spencer about Business Analytics (or Business Intelligence).  Spencer tries very hard to tell us why analytics is important. He includes in a rap about Time Series, Score Cards etc.. Aziza asked “Why are analytics so important for organisations?” The best reason Spencer gives is  “they [Analytics ] are a must squared to have” and “without analytics what are you? You’re nothing.” Hmm. 

Business Intelligence – Why Thinking is the Enemy of Innovation

Like Spencer, some people believe a Business Intelligence software is an absolute, a no brainer but cant say why other there are good features we ”need”. Spencer mentioned features and functions but he didn’t talk about value, there were no outcomes, no good reason to have Business Intelligence.

At CALUMO, we know features and functions are important, very important but unless we are solving a business problems and providing value, features and functions are of no use.  They will not get used. It is difficult to get user buy in if they don’t see any value (or are part of the decision process but that is another blog) in what you’re delivering.  No uptake means a failed project no matter how you cut it.

So how do we value Business Intelligence projects?  At CALUMO we apply a tool we call Rosetta. For information about the actual Rosetta Stone go here. We use the term Rosetta because CALUMO’s Rosetta Stone helps our clients translate Business Intelligence projects into value. CALUMO Rosetta forces you to focus on business outcomes and the value those outcomes should give. 

CALUMO’s Rosetta Business Intelligence valuation tool assists you to build a business case rapidly and it helps you decide which project has priority. It gives you a sanity check that the benefits out way the cost with confidence.  Our clients are confident to take the CALUMO Rosetta results to the Board pre and post project. Building a CALUMO Rosetta Business Intelligence valuation report takes about 15 minutes.

For more information, post a comment or email me at wleitch@calumo.com.

Warwick Leitch About Warwick Leitch

During Warwick’s career, he has worked with over 80 different companies including Ernst and Young, Johnson & Johnson, Integral Energy, David Jones, Fairfax, Canon, and TNT implementing technology-driven reporting and planning applications that yield significant improvements in business processes.
Warwick was one of the original Sydney-based Dynamic Decisions Pty Ltd employees. After 5 years of growth, Dynamic Decisions was acquired by NASDAQ listed Applix Inc. in April 2001.
After the sale of Dynamic Decisions, Warwick and the Dynamic Decisions co-founders started CALUMO Labs Pty Ltd (formerly SPF Pty Ltd and now part of the CALUMO Group) with the total conviction that they could supply world-class reporting and modelling applications which could be rapidly implemented and result in a very quick payback and ROI.
Warwick graduated from Bond University with a commerce degree, focusing on Accounting and Business Intelligence.

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