In this comic April Fools video, Bruno Aziza interviews L. Vaughan Spencer about Business Analytics (or Business Intelligence). Spencer tries very hard to tell us why analytics is important. He includes in a rap about Time Series, Score Cards etc.. Aziza asked “Why are analytics so important for organisations?” The best reason Spencer gives is “they [Analytics ] are a must squared to have” and “without analytics what are you? You’re nothing.” Hmm.
Like Spencer, some people believe a Business Intelligence software is an absolute, a no brainer but cant say why other there are good features we ”need”. Spencer mentioned features and functions but he didn’t talk about value, there were no outcomes, no good reason to have Business Intelligence.
At CALUMO, we know features and functions are important, very important but unless we are solving a business problems and providing value, features and functions are of no use. They will not get used. It is difficult to get user buy in if they don’t see any value (or are part of the decision process but that is another blog) in what you’re delivering. No uptake means a failed project no matter how you cut it.
So how do we value Business Intelligence projects? At CALUMO we apply a tool we call Rosetta. For information about the actual Rosetta Stone go here. We use the term Rosetta because CALUMO’s Rosetta Stone helps our clients translate Business Intelligence projects into value. CALUMO Rosetta forces you to focus on business outcomes and the value those outcomes should give.
CALUMO’s Rosetta Business Intelligence valuation tool assists you to build a business case rapidly and it helps you decide which project has priority. It gives you a sanity check that the benefits out way the cost with confidence. Our clients are confident to take the CALUMO Rosetta results to the Board pre and post project. Building a CALUMO Rosetta Business Intelligence valuation report takes about 15 minutes.
For more information, post a comment or email me at firstname.lastname@example.org.