""

Operations and Business Resource Management Modelling

Michael Hampson, Bega Cheese

How Did Bega Cheese Get Started with SPF

  • Evaluated SPF and purchased to report general ledger actuals
    and customer/item sales;
  • Initially identified that SPF could be useful for ABC costing
  • Approached Excelerated Consulting for assistance with the ABC
    project
  • More applications for SPF identified - Changed focus from ABC
    to developing an integrated business intelligence solution
  • Close partnership formed with Excelerated Consulting to assist bring
    desire to reality

Things you may not know about Bega Cheese

  • Established in 1899 as a Co-operative
  • Owned by 110 farmers within the Bega Valley region of NSW
  • Employees c. 500 people, all based in Bega NSW
  • Operates two separate manufacturing operations – Bulk Cheese
    manufacture and Retail Consumer products
  • Retail Plant commissioned in 1998
  • High growth from 1998-99 from 4,965 tonnes of Retail Consumer
    products to 43,000 tonnes in 2003-04
  • Exports to over 35 countries across the globe
  • Commenced with GL cubes in SPF late December 2003

Information Reporting Before SPF

Prior Information Architecture

  • Inbuilt ERP reporting functions not meeting decision support
    information requirements
  • Many linked spreadsheets being used for ad hoc and regular reporting
  • Information holders linked to those understanding query and SQL
    languages
  • Different versions of information kept in filed spreadsheets
  • Monthly reporting resource occupation high, as all information was
    keyed manually into spreadsheets
  • No central information network, other than the ERP

What did the Business Require

Business Performance Management Requirements

  • Rapid and dynamic operational reporting – target 3 days bottom up
    forecast process completion period
  • Integrated devolved budgeting– link all inputs into the one source to
    robustly calculated labour and cost of goods sold
  • Dynamic sales reporting and forecasting - zero time report generation
  • Cost allocation – understand the cost drivers and apply ABC
    principals across the FMCG business unit
  • What-if analysis – understand changes in volume, within a robust
    template
  • Easy to use – must facilitate information share across broad base
  • Web interface, supporting information dissemination across all areas
    of the business – not just SQL guru’s

Overall Solution Architecture

Fig 1

Project Timeline

  • Project commenced with Excelerated Consulting in
    December 2003
  • General ledger reporting was implemented before Christmas 2003
  • EIS reports were developed in early 2004
  • Budgeting module was available for completion of the 2004/05 budget.
    Functionality from this module has also enabled :
    – modelling of human resource pay conditions and classification, through
    top down revisions
    – forecasting and what-if analysis, across volume, sales, headcount, etc
  • Web based budgeting and reporting rolled out across the business in
    July 2004

Architecture for Resource Planning

Fig 2

Impact of dynamic link between Production Planning and Resource Planning

  • Ability to instantly view the budgeted resource cost of a production
    plan including overtime
  • Understand periods of supply chain stress
  • Results in rescheduling production and factory down-time
  • Model impact of change in employee pay conditions
  • Let’s have a look

Solution Rollout

  • Using SPF Plus Internet Services across the intranet
  • Required minimal training – 35 new users trained in a day
  • Let’s have a look

What are we doing next

  • Benchmarking – other Dairy/FMCG businesses
  • Purchase Price Variance (PPV) reporting and forecasting
  • Integrated Finished Goods Inventory Forecasting through Sales
    Forecast and Production Plan (Input Inventory forecast through MRP
    and Planned Purchases)
  • Process Logic Chip (PLC) integration
  • Freight channel optimisation
  • Activity Based Costing (ABC)
  • and the list goes on…